I had the fortune to see Man U vs Spurs yesterday at Wembley for the Carling Cup Final...i am not the biggest footie fan (but i do have some seats there for several reasons) so did manage to enjoy a great day out!
A wonderful meal at Galvin on Baker Street (best french food in London for a great price - that pear tarte tatin!) and then on the tube to Wembley.
My tube experience was the usual pre-match football banter. Club anthems, swearing and cursing eachother at the top of their voices all for the sake of football. Yes, football is a a fun game, but to many it really is everything to them. Why?
I had not really figured it out, until yesterday. I figured that all the fans want to belong to something. They want to be part of a "tribe", talk about their experiences, share their views as supporters, and hate the enemy. This goes back to the basic needs of human beings. Maslow states that one of the humans needs is "love/belonging" - this is what football fans desire - a sense of belonging!
Football is all about tribalism. The big clubs are just better at marketing to their tribes and getting more members to join their tribes.
Football is a perfect example as to how to get people to live, eat and breathe a brand. So how can you create your own tribe to follow you and create a sense of belonging for your customers? Apple has created a perfect tribe that follows everything they do. The tribe can also wield alot of power and change how the tribal leader does something!
Never underestimate the power of your tribe.
Posts
No comments:
Post a Comment