Design, Design, Design......

The importance of design is so important in society today. We buy Apple computers because of design (and functionality), we buy cars, houses and just about everything because of the design. In addition, patients buy dentistry because of design, of chair, surgery, reception, website.....the importance of design is essential in dental practice today.

When we set up our first wandsworth practice i was quite hesitant in getting a designer involved, I perceived it to be expensive, however, we made the right decision by getting the right design agency involved. Any notions that i could do the job of a designer were quickly dispelled by realising these guys were excellent at their job.

From the way the light comes in to the practice, to the position of the reception desk, they all need to be considered in creating an ambiance that customers want to experience. Getting the right designers is essential in doing this

Well what is a right designer?

From my experience, i know there are a few designers/architects etc in dentistry, but from what i have seen, most of their work is pretty much the same, just badged a little differently each time, no great consideration of brand and ethos has been considered, but most importantly addressing customer needs has not been considered.

When we chose our original designers/architects, we chose a firm that had little knowledge of dental practice technology (they learnt quickly) but they certainly understood what customers wanted. In my opinion, that is the essential aspect that so many dentists forget, what do customers want and to experience? Designing a practice around brand and customer experience is essential in today's private dental age, any good designer and architect can learn about the dental aspects they need to.

Just a few pictures of current plans for The Neem Tree 3 show above. All in development at the moment but pretty exciting when you see it on paper. Lots of decisions to be made.

If you want to get involved in detail to see The Neem Tree 3 develop from a concept to a final practice then don't miss out on our "Hands- On" Setting Up In Practice Programme starting 12th March 2010...more details here.

Week one - New Dental and Office Site

2010 has started off with a bang! New Site for Samera offices and The Neem Tree!

I plan on blogging about our progress in developing a new Neem Tree and Samera offices over the next few months at our new site in Surrey. I hope this will prove to be an interesting read for anyone interested in the trials and tribulations of opening a new dental practice plus offices for Samera.

Week One

This has been a really interesting and exciting week after Xmas, although i was supposed to be away, my trip was cancelled due to a few family reasons, i have been in constant discussion with designers, contractors and all manner of sorts of people who will help us achieve our objectives.

The first person we have taken on to deal with the project is Pete, he is our designer and also our project manager. We have learnt from previous experiences always hire a team that can do a much better job than we could. Pay the professionals for their expertise, don't try and do everything yourself, as it will rarely be as good as a professional!

He has drafted concept drawings for the offices and also is in the process of putting the drawings together for the dental practice too. Since the building is a grade 2 listed building, it is pretty old, we also have employed russell to be our structural engineer, design is important, but so is structure, so we don't have a failing building!

Problems we have encountered....

Such projects are fraught with issues and problems, just in week one we have experienced:

1. Problematic structure - since the building is 17th Century, trying to get the drawings of the building right, from under all the existing buildings has not been easy

2. Snow - No show of builders due to snow (kind of expected)

3. Police - A visit by the police.....more on this later!!!

4. Budget Management - Keeping the costs as low as possible! already some hidden unknown costs are appearing, so we will have to manage costs accordingly, keeping to a tight budget will be key here.

As I write the builders have already taken alot of the old debris off the walls away, tomorrow is a site visit, lets see how this goes!!